How important is video these days?  Are you already tired of reading this blog?  If the answer is becoming yes, very quickly take a moment and analyze that thought process.  Multi tasking and overall exposure to sense indulging content has lowered our attention span greatly.  For those in the 18-36 bracket, its simply not enough to watch a television show anymore.  They must also be on their phones, tablets, or gaming devices at the same time.  Do they miss details?  Most likely the answer is yes!  However, they are able to traverse digital media much quicker than the previous generation who’s first exposure to the internet was in their 20s. That being said, creating engaging videos which draw the user in is of the utmost importance.  Now here is the tricky part, you’ve paid the money to create a relevant, engaging, informational, entertaining, video…who sees it?  What makes the internet great is also its downfall…creating content has never been easier.  Now everyone is an “expert” in their “field”.  I use quotations in the most sardonic way possible.  Here’s the issue, the web is inundated with vlogs, promotional videos, and click bait.  How will your video reach your target amongst all the “competitors” out there.  How will someone view your submission about “Being Experts in Corporate Mergers” and sift through the “Cat Falls Into Fish Tank” or “Fail Army, falls of the week”?  It begins with SEO and the correct metadata.  Google’s job is to put people in touch with what they are looking for, and in the business world who the “expert” is in their field.  So with a little help your video can hit your target when someone is looking for help when they search for your relevant article or video.